Sara Group is one of the Middle East's leading distributor of luxury bathroom products, high quality ceramics, world class hospitality and kitchen equipment, and beautifully designed tableware and home accessories. Sara’s operations span across the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Lebanon, China, Ghana, and the Ivory Coast. Sara Group holds the distribution right for several world-class brands including Grohe, Villeroy & Boch, Versace, Emco, and Franke.

The client approached us with an extremely outdated website, hoping to replace it with a modern, user-friendly site. Since the scale of Sara’s operation is massive, the project was very complicated from planning. The scope include a standard corporate website with product quotation system for hotel and property developer, and Villeroy & Boch middle east site demo. My role was the project lead, UI/UX designer, and work with DXBee Belgrade to develop the site.