I am a digital product designer with over 10 years of experience crafting applications and solutions for multinational corporations. I have worked across North America, the Middle East, and East Asia, spending most of my career in design agencies. This exposure to diverse industries - finance, manufacturing, automobile, education - just to name a few. Agency career has also made me more resourceful and interdisciplinary, enabling me to create the best outcomes with different challenges.
I am currently working at MING Labs as the Design Lead, overseeing the Asia design team. Leading major design projects for key accounts of Greater China and ASEAN countries. I am also responsible for establishing best practices across the design team, career development for designers, and supporting the company's leadership on operation and strategy topics.
My Approach to
Design Leadership
Through my work, I focus on creating products that not only drive tangible business values but also provide delightful experiences for users. In my opinion, a product should do both to be truly exceptional.
Early in my career, I thought being a better designer was simply about becoming more skillful and working hard. Later, I believed that a strong eye for design and experience in problem-solving were the most critical factors. But over time, I realized that breaking down silos is the key to creating great products. Too often, product teams operate as disconnected specialists, following frameworks and processes like an assembly line. While this works to an extent, true innovation happens when every discipline aligns under a shared vision, and this is where design leadership makes impact.
As a lead designer, I believe in developing an understanding of every discipline under product design, not by mastering every technical detail, but by grasping the fundamentals abstractly and applying common sense. For example, you don’t need to be a researcher to know when to use qualitative or quantitative methods, but conducting the research, and synthesizing insights require deep expertise. Working with front-end developers requires some basic technical knowledge, especially computational thinking, but you don’t need to be fluent in CSS to identify issues with UI animations. Having a good sense of motion and understanding animation parameters like speed and easing allows you to provide effective annotations to developers. The key skill is to speak specialists’ language, enabling them to do their best work while keeping everyone aligned on the shared vision. Design lead, like composer, to orchestrate these elements, ensuring the design is holistically aligned with user needs, technically feasible, and flawlessly executed.