Role: Lead designer, UI/UX
Motion Design: Hassam Tariq
Date: May 2017
DXBee Media is a digital transformation agency that helps companies keeping pace with an increasingly digitized market. The name DXBee stands for “Digital Experience Bee”, DXB is short for Dubai, which is city that the agency’s headquarter located at. I lead the internal design team, worked on the new branding, stationery, and website.
In 2015, the agency started to market aggressively in the middle east, that’s when the partners decided to re-design the branding. The branding includes a futuristic looking logo, with a low poly artwork.
For the best printing result, we changed the dark blue branding color to black. The graphics on stationery are glossy, and the background is matte black.
The biggest challenge of re-designing the website was to have the 3d bee artwork, and letting users to be able to interact with it. We used Blender to export the 3d model to JSON, and added animation and interaction with WebGL framework.