Role: Lead Designer, UI/UX
Market: Mainland China
Team: MING Labs China
Date: Sep 2019
Eintracht Frankfurt produced series football skills tutorials for sale the international market. However, for China market, people weren’t quite keen on paying for these tutorials, so the idea is to use these videos for gaining brand awareness and followers instead. The solution is a Wechat mini-program called “Eintracht Frankfurt virtual football school”.
Before kicking-off the project, I tried to understand the limitations and restrictions of mini-programs in term of development. Therefore, I spent sometime learning the basic of mini-program development before proceeding with my first mini-program design.
After confirming the feature set with the client, we went straight to production. If I have to use a word for designing mini-program is essential. Strip down all the gimmicks, just focus on delivery the core features that is delightful to use.