Logitech
Gather
UX audit, UX/UI design
Role: Lead designer, UI/UX
Market: China, North America
Team: MING Labs China
Date: May 2021
Logitech embarked on the development of a new smart conference speaker called "Gather" as part of their video conferencing product line. To enhance the user experience and visual design of the Gather speaker's digital interface, TV UI, and SaaS web platform, Logitech engaged MING for their expertise. Our collaboration involved conducting a comprehensive audit of the existing design, making necessary upgrades, and validating the changes through user testing. Once the new design was finalized, we seamlessly handed it over to the development team for implementation. By leveraging our design expertise and user-centered approach, we aimed to elevate the overall user experience and aesthetic appeal of Logitech's Gather speaker and associated platforms.
As the UX lead, I collaborated closely with MING Labs' UX researcher Cathy and UX designer Zanwei. My responsibilities included overseeing the UX audit, creating the new visual design language, drafting the usability test, and providing oversight for design production. Together, we aimed to enhance the overall user experience and align it with Logitech's brand vision.
Identify the problems
To conduct the UX audit, our approach involved a thorough understanding of the features and user flows. We conducted hallway testing sessions to gather feedback, while our UX designers evaluated the design and shared their professional insights. All the information gathered during this process was consolidated on a FigJam board. We carefully analyzed the feedback, summarizing the key problem areas that emerged. Through brainstorming sessions, we devised effective solutions to address these issues. Finally, we organized all the findings into a comprehensive report, which was presented to the client, providing them with valuable insights and recommendations for improvement.
Build the right solution
To ensure that we developed the appropriate features for the SAAS web platform of the conference solution, we conducted multiple user interviews. Our primary focus was on Logitech sales professionals who utilize the SaaS platform to manage their clients and track data usage. These interviews allowed us to gain valuable insights into their specific needs, pain points, and desired functionalities. By actively engaging with the end users, we were able to gather firsthand feedback that informed the development of the web platform, ensuring that it aligned with the requirements of Logitech sales and provided them with an efficient and user-friendly tool for managing their clients and data usage.
Create a new design language
We set 4 principles for the new visual design language, which are: great visual aesthetic with attention to details; strong brand connection; consistency across all touch points; meaningful motion design. These are the main visual design problems we find when we audited the old design. The concept include colors, typography, icons, UI components, and motion demos.
Interactive Prototype
To ensure that we developed the appropriate features for the SAAS web platform of the conference solution, we conducted multiple user interviews. Our primary focus was on Logitech sales professionals who utilize the SaaS platform to manage their clients and track data usage. These interviews allowed us to gain valuable insights into their specific needs, pain points, and desired functionalities. By actively engaging with the end users, we were able to gather firsthand feedback that informed the development of the web platform, ensuring that it aligned with the requirements of Logitech sales and provided them with an efficient and user-friendly tool for managing their clients and data usage.
Validate the new design
To validate the effectiveness of the new design, we conducted testing with a diverse group of participants, including 6 interviewees comprising 4 end users and 2 IT-related staff members. During each interview session, we gained insights into the participants' daily work routines and their experiences, both positive and negative, with their current video conference solutions. We then asked them to perform specific tasks using the prototypes we had developed and encouraged them to share their thoughts and provide feedback on their experience. Additionally, we inquired about any additional expectations they had for the product. This comprehensive testing approach allowed us to gather valuable user insights, validate the new design's usability, and incorporate user feedback to further enhance the product's overall user experience.
Complete the design and handover
Following the testing phase, our UX team iterated on the design based on the testing results and user feedback. We carefully incorporated the necessary revisions to ensure an optimal user experience. Subsequently, we dedicated the following three weeks to the design production phase, focusing on refining and finalizing all design deliverables. Upon completion, we smoothly handed over the design to Logitech's development vendor, providing them with the necessary documentation and assets for implementation. Throughout the development process, our team offered ongoing support, collaborating with the development team to address any design-related queries or issues that arose. By maintaining this collaborative approach, we aimed to ensure a seamless transition from design to development and achieve a successful implementation of the final product.
